You dutifully set up on the most popular social media sites in your industry and niche. You create quality content designed to engage your audience and have viral reach. Hubspot reports that the majority of marketers are spending 6 hours a week managing their social networks. How can you handle a widespread social media presence…

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Although social media is undoubtedly moving up in the world of advertising, email marketing is still the weapon of choice for countless companies. The benefits of these campaigns run the gamut, ranging from a low-cost implementation to a great return on investment. These are the trends for 2015 that could completely change the way you…

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Although many marketers try to put all their focus on social media advertising, industry leaders understand that email marketing is still essential. It provides countless benefits that simply cannot be obtained through other marketing strategies. If you’re using email marketing, following these experts on Twitter can help you focus your strategy. Simms Jenkins @SimmsJenkins Simms…

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To increase the number of email opt-ins generated by your WordPress site, you can either increase traffic or improve opt-in rates. While boosting traffic can be unpredictable, even a small increase in opt-in rates can help grow your email list. Collecting emails using a plugin like SendPress means you can engage and monetize subscribers multiple…

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Whether in the business world or trying to promote an event, email marketing is one of the strongest tools available. This is evidenced by the fact that every dollar spent on email marketing shows an average return of $44.25. Unfortunately, not all marketers are getting these results, largely due to these email marketing mistakes. Not…

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