5 Common Sense Tips for Successful Email Marketing Campaigns

Many businesses make digital marketing harder than it has to be, but — regardless of what some so-called experts say — there is no mystery behind this type of marketing. Running a successful email marketing campaign does not require a Ph.D. in rocket science; just some basic common sense. 1. Tie Your Campaign to a…

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5 Steps to Writing Killer Marketing Emails

Today’s consumers are overwhelmed by the barrage of marketing emails that arrive in their inboxes on a daily basis. How do you make your own marketing emails stand out from the others? You can follow five simple steps to ensure that your marketing emails grab the recipient’s attention and get your message read, not deleted.…

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Announcing WP Email Delivery

Isn’t it fantastic that your WordPress e-newsletter provider (yay, SendPress!) lets you seamlessly communicate with your followers, integrate your content, customize your look and feel, and analyze your results? We asked ourselves what would make those great features even better and listened to our customers who resoundingly said they wanted reliable and fast email delivery with…

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How to Automate Your Social Media Posting

You dutifully set up on the most popular social media sites in your industry and niche. You create quality content designed to engage your audience and have viral reach. Hubspot reports that the majority of marketers are spending 6 hours a week managing their social networks. How can you handle a widespread social media presence…

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Email Marketing Trends That Will Change The Game In 2015

Although social media is undoubtedly moving up in the world of advertising, email marketing is still the weapon of choice for countless companies. The benefits of these campaigns run the gamut, ranging from a low-cost implementation to a great return on investment. These are the trends for 2015 that could completely change the way you…

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