When used correctly, email marketing can support the efforts of your WordPress site. If you are interested in engaging your WordPress readers with email marketing, then take a look at these tips for writing great newsletters and other email content.

Understand Your Audience

SendPress allows you to send different newsletters to different sections of your mailing list. In order to take advantage of this feature, you need to know something about the demographics of your mailing list, such as the age, gender, and interests of your subscribers. You can gather this information through sending out surveys, or by allowing readers to input information about themselves when they subscribe to your mailing list.

Use Responsive Design

People use a variety of devices to check and read their emails. If you want your emails to make an impact on as many readers as possible, you need to design newsletters and other emails that display correctly on all devices. When you use SendPress to send your emails, responsive design is simple to implement; SendPress has an easy-to-use editor that you can use to create emails that look great on all browsers, email clients, and mobile devices.

Write Engaging Subject Lines

For email marketers, the biggest challenge is often just getting subscribers to open newsletters. With so many people receiving a barrage of emails every day, making your correspondence stand out from the crowd can be tough. The key is to write subject lines that make subscribers want to open the email and find out more, rather than generic headlines such as "April newsletter." You should always aim to rouse the reader’s curiosity in the subject line of an email newsletter, then follow up with relevant, fresh content in the email body.

Gather Feedback and Act on It

SendPress allows you to view statistics on your subscribers’ engagement with your emails. For example, you can see the number of people who open each email that you send out. You can use this information to help you experiment with new approaches to your newsletters, such as different layouts, headings, or even sending out emails at different times of day. When you hit upon a new approach that works, you can stick with it to increase engagement among your mailing list.